The best team requires the best equipment...
A business should look like a beehive. Work is divided between teams and individual workers, and each section has its own role to play. Designers create beautiful artwork, accountants perform wizardry with numbers and the salespeople work directly with the clients. Each hexagon has its own individual purpose, but none of them can function without the others beside them.
The success of a business depends on its equipment as well. We need the correct tools to succeed.
Because everything should carry your label.
You might have a stack of perfectly embossed business cards carrying your logo in gold. You might also have a large billboard that shows off your brand to the city.
Does every aspect of your company carry your logo? Do you have your own business email accounts? No matter how impressive your advert looks, potential customers will be put off if something stands out.
Is your website up-to-date?
As the online industry is one of the most rapidly-advancing sectors in the world, even the most advanced website will not stay that way for long without regular updates and improvements.
Outdated websites can be off-putting for potential clients if they don't follow the industry standard.
Your website is today's equivalent of a shop's window display. First impressions are everything, and the website is likely to be the first piece of branding that a client sees.
Even a Ferrari needs a tune-up once in a while.